Meta Q3 2023: Revenue Up, Ad Impressions Rise, but Average Price Declines
Key Financial Highlights
On April 27, 2023, Meta Platforms (NASDAQ: META) reported its financial results for the third quarter of 2023. The company saw a significant increase in revenue, with a decrease in the average price per ad and a rise in ad impressions:
Revenue:
Revenue for Q3 2023 reached $32.17 billion, a year-over-year increase.
Ad Impressions:
Ad impressions increased by 18% year-over-year, indicating a higher volume of ads being displayed.
Average Price per Ad:
However, the average price per ad decreased by 16% year-over-year, suggesting lower pricing for ad placement.
Other Key Metrics:
- Family daily active people (DAP) averaged 3.14 billion in September 2023, an increase of 7% year-over-year.
- Meta宣布每股支付50美分的季度股息,相当于年化440亿美元。
Meta Joins Tech Giants in Dividend Payments
With this announcement, Meta follows in the footsteps of other tech giants such as Microsoft (NASDAQ: MSFT) and Apple (NASDAQ: AAPL), which have recently initiated or increased dividend payments to shareholders.
Meta's decision to return cash to investors through dividends demonstrates the company's financial strength and confidence in its long-term growth prospects.
The positive financial results and dividend announcement were met with enthusiasm by investors, with Meta's stock price rising in after-hours trading.
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